BIANCO ∞ / ADIDAS

Design and realization of a temporary installation and art direction photographic shooting for the launch of the “Home of Classics” pack at Adidas Originals in Milan – Via Alessio di Tocqueville. For this occasion “Bianco ∞” was realised, an installation conceived ad hoc as a tribute to the historical Adidas trainers re-proposed in the pack. Made up of a frame of plants with white variegated foliage and a mix of sports equipment and tools typical of the world of gardening, all painted rigorously in white, the installation aims precisely to link the world of physical activity with that of greenery through a series of photographs arranged on the walls of the store.

DATE:

Giugno 2019

EVENT:

Design and realization of temporary set-up for the "White" event for the launch of the trainers pack #HOMEOFCLASSIC, during MFW19, in Flagship Store

LOCATION:

Adidas Flagship Store, Via di Toqueville 11, Milano