MINI _ PITTI UOMO 91

– MINI | Pitti Uomo 91, Florence 2016 – 

A small nursery, a pathway that becomes a sensory experience, a green passage in which colours and material touch the visitor. This is the project “Greenhouse” created by Odd Garden for the Mini stand at Pitti 91, where once again the historic automotive brand collaborated with Vogue Man and GQ Italy for the project “The Latest Fashion Buzz” a selection of talented and promising fashion designers.

The long Kenzie leaves composed the backstage for this spectacular composition. At the center of the of the configuration two Alocasia plants were placed showing off their gigantic leaves in a complete contrast to their ribbon-like poise of Kenzie. Who walked on its inside perceived a multi sensorial experience, an immersion in green where all 5 senses were stimulated; a little, tranquil refuge in the heart of the exhibition.